About Us

Exceptional Service

Image Dental Arts, Inc. operates a full-service dental laboratory. We employ a team of highly trained professionals. Overall, our staff has over 100 years of experience in the field of Dental Technology. Our team consists of highly-trained, experienced technicians including 8 Certified Dental Technicians along with 2 military-trained technicians. We attend continuing educational courses yearly to provide up-to-date technology to you, your staff, and your patients.

IDA wants you to know and feel comfortable with our expertise in both fixed and removable products.

Mark Anderson, CDT, President/CEO Image Dental Arts

Mark was born in Fletcher, NC and now resides in Clyde, NC. A graduate of Enka High School, he moved on to study Dental Laboratory Technology at Durham Tech and received his Associates Degree in Business Administration at AB Tech. Mark has been a Certified Dental Technician for over 20 years and holds a Certification in the PTC program. Education is at the utmost importance to him and is shown through his continuing pursuit of higher education classes he attends yearly and the educational courses he provides for clients at Image Dental Arts.

Mark orchestrated the building of the Removable Department at Anderson Dental Lab and served as the Vice President for 14 years, until starting Image Dental Arts in 2002. With Image Dental Arts, Mark loves the challenge and art of each product we offer, seeing the results of our craftmanship chair-side, and the fact that those products change lives and smiles for the better.

Mark has three children: Kylie, Cole and Kloyee. Kylie is married and just welcomed her first bundle of joy. Cole graduated from ETSU. Kloyee attends North Carolina State University. Mark’s significant other, Jennifer, is a Registered Hygienist as well as a real estate agent. Jennifer has two children, Jake and Landon.

Mark enjoys the outdoors. It is his refuge. He enjoys spending time with his family at the lake, hunting, fishing hiking and traveling.




Chris Norris, CDT

Chris serves as the Removable Technical Manager for Image Dental Arts. Chris started his career in Dental Technology in the U.S. Airforce in 1981. He has lectured extensively to Dentists and Technicians for more than 25 years. For over 5 years he has been involved in immediate load hybrid surgeries. Chris spearheaded the Ultimate Image and has worked on over 100 immediate load hybrid cases to date. With his near 40 years of experience and chairside presence, Chris has become one of the nation’s best technicians at immediate load hybrid cases.

When not in the office, Chris enjoys spending time with his wife, Kim and his children. He is an avid hunter and loves camping.



Amy Packer, CDT

Amy was born in Clarkton, located in southeastern NC. She currently resides in Woodfin, NC. She received an Associate degree from Bladen Community College in 1993 and her certification in Dental Laboratory Technology in 2004. Since joining our team in 2003, she served as the Crown & Bridge/ Implant manager at Image until 2017. She is currently serving as the Customer Consultant/Relations Coordinator. Amy has been a Director on the NCDLA for the past 9 years and is the current President. Amy received the Rising Star Award and the Merit Award from the NCDLA.

In her spare time Amy enjoys hiking, cooking, traveling and has a fascination with visiting historical places and reading about them.


Michael Amato

Michael was born in Long Island, NY and now resides with his wife and two children in Hendersonville, NC. Mike has a daughter, Addisyn and son, Dylan. He enjoys spending time with his family, church and serving the community. In his spare time Mike enjoys hiking, biking, exercising and remodeling houses.

Michael joined Image in 2003 and serves as our Fixed Ceramics Manager. His duties include custom shade and client case communications, work flow organization and quality control. He holds an Associate degree from Haywood Community College and is IPS eMax certified. The most rewarding aspect of his job is helping patients and clients achieve the best possible result with their restorations.


Deanna Roseborough CDA

Deanna is an Asheville native and resides in Candler, NC. She graduated from Enka High School and received her certification at AB Tech for Dental Assisting. With that certification she worked as a chair-side assistant for 24 years. She joined the Image team in 2012 and serves as our Office Administrator. Deanna has been married for 30 years and has two children, Tanner and Cassie. In her spare time, she loves reading, spending time with friends and family at the lake, relaxing and working in her flower garden. Her smile always lights up the lab. She is the definition of customer service.


Tracey Boyer

Tracey is a native of Asheville and graduated from Erwin High School. Tracey joined Image in 2005 as a route driver and quickly moved into the position of Customer Service Representative. Tracey is an integral part of our lab and signifies the roll of customer service! She is the friendly voice that greets you on the phone, in charge of log in and billing. She loves helping customers in solving problems and answering questions that they may have.

Tracey is engaged to marry her best friend and has a fur baby named Gracie. She enjoys spending time traveling, music and going to watch a good movie.





Kristen Case

Kristen is a native of Asheville and currently lives in Fletcher with her fiancé Rudy and their 2 boys, Rylen and Talon. Kristen graduated from Enka High School and attended AB Tech. She joined our Image team in 2016 and serves as our Administrative Assistant. She enjoys the fast- paced environment of the lab business and the people she works with.

Kristen enjoys the outdoors and spends countless hours at ballparks with Rylen, who plays all sports. Talon joined the family in December. This keeps Kristen and Rudy always on the go!





Jeff Howard

Jeff was born and raised in central Florida and now resides in Candler, NC. Jeff holds an Associate Degree and has attended various trade schools. He is certified as a TVS 2000 PTC trainer and joined Image in 2015. Jeff serves as our CAD/CAM Specialist. He enjoys the people he works with and the advancements in digital dentistry.

Jeff has been married for almost 40 years and has two children and three grandchildren. His son, Gabe serves in the US Army and his daughter Kaitlyn is a teacher at a local school. When not designing cases Jeff enjoys playing music, audio/video editing, family history, reading and foreign languages.





Courtney Warren DA II

Courtney is an Asheville native who now resides in Black Mountain. She graduated from AB Tech in 2014 with a degree in Dental Assisting and is CPR certified. Her focus at Image is on surgical assisting and setting up try-ins and some polishing for our Revive-A-Smile cases. She enjoys the satisfaction of helping patients with their new smiles. In her spare time Courtney loves spending time with her boyfriend, who rides motocross. She also enjoys spending time with her parents and siblings.





Tim Rice

Tim is a Weaverville native. He attended North Buncombe High School and AB Tech. Tim received certification in the PTC educational system and has been a dental technician for 20 plus years and enjoys the hands-on learning, daily challenges of implants and troubleshooting cases with our technicians and clients. Tim joined the Image team in 2017 and has been an integral part of our company.

When he isn’t spending time with his beautiful wife, Laura and daughter Jordan, he enjoys hunting, fishing, hiking, movies and finding interesting places to dine. He also loves his UNC Tarheels.





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